We are Hapto, a Milan-based graphic design studio founded by Dario Pianesi and Alessandro Prepi Sot. We are specialised in creating compelling visual identities and innovative communication strategies for people and businesses of different scales and across a variety of sectors.
Our portfolio includes visual identities for companies, cultural institutions and fairs, as well as book design and publications for leading contemporary artists. We strive to create outcomes using conceptual and timeless approaches, and combining cutting-edge technologies whilst exploring the expressive potential of materials and the value of bespoke handcrafted artistry.
In 2020, a collaboration with Apolline de Luca led to the establishment of GoodEggs type foundry, a platform for exploring ideas through letters and shapes based on storytelling. We provide bespoke type design services, for both typefaces and custom logotypes.
In addition to our commissioned work, we run self-initiated projects and we lecture at IED – Istituto Europeo di Design in Milan.
Signage and wayfinding
Mads Holm, Mattia Micheli
Giammarco Gaudenzi, Hapto Studio