Design Approach

We are Hapto, a Milan-based graphic design studio founded by Dario Pianesi and Alessandro Prepi Sot. We are specialised in creating compelling visual identities and innovative communication strategies for people and businesses of different scales and across a variety of sectors.


Our portfolio includes visual identities for companies, cultural institutions and fairs, as well as book design and publications for leading contemporary artists. We strive to create outcomes using conceptual and timeless approaches, and combining cutting-edge technologies whilst exploring the expressive potential of materials and the value of bespoke handcrafted artistry.


In 2020, a collaboration with Apolline de Luca led to the establishment of GoodEggs type foundry, a platform for exploring ideas through letters and shapes based on storytelling. We provide bespoke type design services, for both typefaces and custom logotypes.


In addition to our commissioned work, we run self-initiated projects and we lecture at IED – Istituto Europeo di Design in Milan.


ATM Milano
Birrificio la Gramigna
Distilleria Rame
Edicola 518
Emergenze publishing
fiblefable publishing
Galleria Solito
MIA Photo Fair
Museum Für Photographie Braunschweig
Musei Nazionali di Genova
Regione Emilia-Romagna
SPA – Spazio Per Arte


Brand strategy
Brand communication
Corporate design
Editorial design
Exhibition design
Signage and wayfinding
Type design
Visual identity
Web design
Web development


Via Giuseppe Colombo 81/A
20133 – Milan, Italy
+39 334 35 40 958




Photography by
Mads Holm, Mattia Micheli

Website by
Giammarco Gaudenzi, Hapto Studio